While at Doner Advertising, we worked 24 hours a day, 7 days a week pitching the Mazda account. Gosh did it feel good to win. We successfully re-launched the Mazda brand with the Zoom Zoom campaign.
All children instinctively know it. A few adults still remember it. One unique car company refuses to outgrow it. In grown-up language, it means the exhilaration and liberation that come from experiencing sheer motion. But as usual, children put it much better. And simply call it Zoom-Zoom. We practice it every day. It’s why we build the kind of cars we do. Mazda. Always the soul of a sports car.