LOGO & IDENTITY SYSTEM
TRADE SHOW DESIGN
Ever been to an automotive supplier trade show? It’s car parts galore, booth after booth. Even the most passionate car enthusiasts get bored. We shook things up with the creation of the United Paint Gallery. Art installations and exhibits were made up of car parts with the United Paint coatings and textures. Passers-by were lured in with signs saying “please do touch the exhibits” so that they could feel the textures and coatings.
In conjunction with the trade show, we created this “gallery guide” which describes the components of the art exhibit, exemplifying United Paint’s innovative capabilities.